Newest MTV president Chris McCarthy is reviving TRL nearly a decade after it went off the air. McCarthy has prioritized live television as his main strategy to revive the Viacom-owned network.
The hour-long, live TV show aired from 1998 to 2008, had more than 2,200 episodes, and made Carson Daly a household name. Dubbed TRL 2.0, the revived one-hour show will air as one of the MTV’s afternoon live broadcasts, giving their viewers an array of excellent entertainers, comedians, and athletes, among others. McCarthy also promises to bring a great team of co-hosts that will keep the viewers at the edge of their seats, including Chicago radio host Erik Zackary and D.C. rapper Young Fly.
The show is expected to start broadcasting in October from a new state-of-the-art studio in Times Square, behind the Viacom building. McCarthy expects that this studio will become a great hub for concerts and live events, which should secure hard-to-reach millennial viewers.
He’s begun refining the network’s ticket by cleaning out all off-brand shows and moving back to the network’s roots. To reach out to the network’s target demographic, MTV has also revived Fear Factor and picked up Siesta Key, a callback to the hit reality show Laguna Beach.
As the third MTV president in as many years, McCarthy has enjoyed more success than his recent predecessors; the network had its best June ratings in years.
The revival of TRL was first reported by The New York Times.